GC: Experience movies with digital appearance, sound at Ganado Cinema
April 3, 2012 at 4 p.m.
Updated April 2, 2012 at 11:03 p.m.
Alvin Svodoba's top three favorite movies
"The Sound Of Music"
"Phantom Of The Opera"
"Gone With The Wind"
n 120 S. Third. St., Ganado
n Phone: 361-771-2164
n Website: ganadocinema.com
n Hours: Sunday -Thursday: Single showing at 7 p.m.; Friday-Saturday: Two showings typically at 7 and 9 p.m.
In Ganado, a glowing gem stands tall, in bright neon colors, attracting visitors near and far. It's not only a beacon for a night at the movies, but also a homage to the advancements in digital theatrics.
The Ganado Cinema is a place where visitors can still catch a movie and snack without breaking the bank.
"We try to give everybody personal service with our old-time atmosphere and the latest technology at the lowest prices," said Alvin Svoboda, owner and operator of the Ganado Cinema.
With prices set at $5 for adults and $3.50 for children and nothing over $3 on the concessions, low prices are something Svoboda is proud to offer his customers.
To keep the prices down in a slow economy, the theater only accepts cash at the ticket window and concessions. This way, he explained, they can avoid paying credit card fees and other related expenses.
Make sure to check the movie listing before making the drive to Ganado. Svoboda usually plays one film a week and sticks to what the area enjoys watching.
"I've been here in Ganado long enough to know what people like," he said. "Comedy and family movies do the best over here, and the occasional drama like 'The Help.'"
Svoboda, who has been a part of the movie industry since 1953, said he has a good idea of what moviegoers in Ganado and the Golden Crescent like to watch. He even does his own booking for the movies the theater plays.
"I deal directly with all the film companies," he said. "I think I get a better relationship with the film companies that way."
Once a movie arrives in Ganado, nestled in a large orange, shock-proof case, the movie is ready for viewing. All Svoboda has to do is push the hard drive into the reader, and voila! But theater advocates may be wondering about the hard drive.
Early last year, the theater transitioned from film to a fully-digital platform. Svoboda replaced all his film projector equipment with state-of-the-art digital equipment to enhance the movie.
The theater even boasts a sound system that could literally blow the competition out of the water. Once each component was in place, he customized the sound system for its best possible quality.
"People come here, and we can offer them a different experience," he said. "There is a vast difference in the sound and picture quality opposed to the film presentation."