Victoria business owner attends season premiere of 'Undercover Boss'

Camille Doty

Jan. 18, 2012 at 5 p.m.
Updated Jan. 17, 2012 at 7:18 p.m.

Dave Adams attended the premiere for reality-TV show "Undercover Boss" in Waco on Tuesday evening.

"It was great," said the Victoria owner of the Aire Serv Heating and Air Conditioning Inc. He couldn't divulge much more information about the show or the premiere.

"We're sworn to secrecy," he said.

Adams said that he was personally invited because his business received the Franchisee of the Year Award in 2011. He's owned the store with his wife Julie Adams since 2005.

The new season for the hit series will premiere on Sunday after "60 Minutes" on the CBS network. The show will feature The Dwyer Group, the holding company of Aire Serv.

Dina Dwyer-Owens, chairwoman and CEO of The Dwyer Group went undercover as a potential trainee whose service brands represent some of the most male-dominated industries, according to a news release from the corporation.

The Waco-based company has 1,600 franchises worldwide, including businesses of plumbers, electricians and landscapers.

The Emmy-nominated program features different executives each week who work alongside their employees. They get to see the effects that their decisions have on others, where the problems lie within their organizations and get an up-close look at both the good and the bad, while discovering the unsung heroes within the company, according to the show's website.

Ronnie Heldt, owner of Premium Appliance & More in Victoria, said he remembers a time where everyone would recognize the CEO.

Heldt described Dwyer-Owens as extremely personable, who would call him on his birthday.

"We're like family," Heldt said." It's very common to know different people."

Heldt said he became aware of the episode about two weeks ago and cannot wait to see the show's outcome.

Adams said the show did reflect the core values of customer service. Some aspects of the show still surprised him. "It's going to be good," he said.



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