As Longleaf Coffee Co. prepares to close, Simply Delicious will open in its place


March 12, 2012 at 7:05 p.m.
Updated March 11, 2012 at 10:12 p.m.

As one downtown business prepares to close, another readies itself to take its place.

Saturday will be Longleaf Coffee Co.'s last day in business, said Nicole Moore, the coffee shop's general manager. The business opened May 10, 2007.

Moore cited conflicting schedules between co-owners Keith and Cindy Moore as the reason behind the decision.

"My mother-in-law has had to stay here and my father-in-law works in Houston most of the week," she explained. "She's ready to be with him."

Longleaf will put its coffee items on sale beginning Tuesday, Moore said.

Meanwhile, Stacey and Joe Hurst prepare to move into the Longleaf's 215 S. Main St. building.

The husband-wife duo will open Simply Delicious, a bistro that specializes in soups, salads and sandwiches, around March 26, Stacey Hurst said.

Their aim is to obtain ingredients from local farmers and ranchers, she said. The store will keep with organic products when possible, she said, and will grind its own flour to maintain its taste and nutritional value.

Simply Delicious will continue to offer Longleaf coffee.

The incoming restaurant was years in the works, but the family's final push came in October, when Joe Hurst - a construction worker for 10 years - lost $40,000 in uninsured tools to a trailer theft.

At the time, the Hursts had been praying to go a new direction in life.

While Victoria isn't necessarily a health food town, the bistro doesn't plan to advertise itself in that way. Stacey Hurst said she hopes people will go in and enjoy the food, without that "healthy" stigma in the backs of their minds.

They might just find that they like it.

"We've wanted to do this business for years," she said. "But we didn't just want to make a living. We wanted to make a difference."

The days leading up to the opening are both exciting and scary, she said, but she will not only have help from her husband. Daughters Winter, Autumn and Spring will help, too.

"It will stay a family restaurant," she said.

As for Moore, she said that she, too, looks forward to the coming changes.

"We really like these people," she said. "We're really excited this family decided to do this."



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