H-E-B donates cereal to food bank (video)
Nov. 27, 2012 at 5:27 a.m.
Updated Nov. 28, 2012 at 5:28 a.m.
Cereal will be in abundant supply this holiday season as H-E-B delivered a trailer load of corn flakes to the Food Bank of the Golden Crescent on Tuesday morning.
Valued at $20,000, the donation includes enough cereal for 180,000 bowls, according to a news release from H-E-B.
The cereal will be distributed in time for Christmas in the 11-county service area to member agencies served by the Food Bank of the Golden Crescent.
And it couldn't come at a better time, said Dennis Brown, the food bank's executive director.
"A truckload of food, especially a donation, comes very rarely," Brown said. "You can't ask for a better friend than H-E-B."
H-E-B made a similar donation in 2011.
Brown said food donations overall are down in 2012.
"The Texas Department of Agriculture commodity program is down about 460,000 pounds this year," Brown said. "So when you look at losing that kind of food and then getting a donation like the one we got today, it's exciting."
Brown said that for the first time, the organization's board of directors approved spending reserve funds to purchase food. The board approved spending $120,000 in reserve funds, and more than $300,000 has been spent to purchase food in 2012.
The area food bank is not the only one receiving a donation. Within a four-day period, a fleet of H-E-B trucks will make similar deliveries to 16 food banks across Texas.
The donations, valued at $350,000, will deliver enough cereal to serve 2.5 million bowls, according to the news release.
The donation is made through H-E-B's Food Bank Assistance Program. Each food bank is affiliated with Feeding America, the nation's leading domestic hunger-relief organization.
H-E-B also participates in the Food Rescue Program with 10 area stores that have contributed about 130,000 pounds of food to the Food Bank of the Golden Crescent in 2012, according to a news release from the food bank.
The Food Bank of the Golden Crescent was founded in 1986 and works with more than 100 agencies in Calhoun, Colorado, DeWitt, Lavaca, Goliad, Gonzales, Jackson, Matagorda, Refugio, Victoria and Wharton counties.