Extension Agent: Master Marketer Program could add more to your bottom line
By Peter J. McGuill
Aug. 20, 2013 at 3:20 a.m.
The Master Marketer Program is an educational offering by the Texas A&M AgriLife Extension Service and is designed for agricultural producers and agribusiness leaders experienced in marketing commodities and having some knowledge of futures and options markets.
The course contains 64 hours of intensive marketing training, focusing on cotton, grains and livestock. The workshop sessions will be Sept. 18-19, Oct. 2-3, Oct. 16-17 and Oct. 30-31. Each of these workshops will be held at the El Campo Civic Center in El Campo.
The political movement toward free trade throughout the world, coupled with changing farm program supports, has led to greater price volatility. These changes necessitate a renewed emphasis on marketing skills. Producers who understand market forces and alternative marketing techniques will have a clear advantage in the future.
A little improvement in marketing skills can mean a lot to a producer's bottom line. A commercial producer who increases his net price just 2.5-5 percent will increase net returns before taxes by $10,000-$50,000 a year, depending on size of operation.
The course, offering a range of topics aimed at enhancing marketing skills, will be approached from a real-world standpoint using numerous case-study examples and simulated problems.
Subjects will include: development and implementation of a marketing plan, basic and advanced marketing strategies, fundamental and technical analysis, marketing discipline and weather impact on market prices.
Program instructors come from the faculty of the Texas A&M AgriLife Extension Service, numerous other universities and private industry. Their expertise and communication skills rank them among the best in the country.
The registration fee is $340. These registration fees only pay for a small portion of the program cost, according to the program directors. Grants from the Texas Corn Producers Board, Texas Grain Sorghum Producers Board, Texas Farm Bureau and the Cotton State Support committee make this program possible. Other significant contributors include area agribusinesses.
Marketing education and training pay dividends that will directly improve your bottom line. Previous graduates report their incomes have increased, on average, more than $33,000 per year.
Registration information can be found online at mastermarketer.tamu.edu or by calling the Victoria County office of Texas A&M AgriLife Extension Service.
Registration closes Sept. 10 and will be limited to the first 60 who register. For more information on this educational opportunity, call 361-575-4581.
Peter J. McGuill is the Victoria County extension agent - ag and natural resources. Contact him at 361-575-4581 or firstname.lastname@example.org.