Victoria Pediatric Dentistry & Orthodontics takes high-tech approach


Aug. 30, 2013 at 3:30 a.m.

Tarek Aly

Tarek Aly

One of the Crossroads' newest dentistry practices aims to offer services with a bit of high-tech flair.

Victoria Pediatric Dentistry & Orthodontics opened in April at 7002 N.E. Zac Lentz Parkway, Chief Operating Officer Tarek Aly said.

In January, the company purchased Sun Orthodontix, which previously operated at the location but became part of a state investigation into possible Medicaid abuse.

Aly said his company's decision to move into the Crossroads - it maintains locations in other cities, including Austin, Crockett, the Bryan-College Station area and will soon open in Waco - was to meet market demand.

"We came here to serve the community," said Aly, who lives in Austin. "We love Victoria. We feel Victoria is the pumping heart of Texas."

Victoria Pediatric brought some of Sun's former employees into the new venture but ushered in change, such as optimized management strategies and updated equipment.

Owners worried the transition might be a challenge that first week in business, he said, but were pleasantly surprised.

"Everyone has been very welcoming and warm since day one," he said.

Today, the practice offers orthodontic services for children and adults, as well as pediatric dentistry services. Sedation and hospital treatments are available for patients who have had traumatic experiences in the past, he said, and ceiling-mounted televisions offer something to watch during treatments.

The company accepts all types of insurance, including Medicaid and Children's Health Insurance Program, although it does not accept Medicaid for orthodontic treatments.

The office aims for a high-tech edge, Aly said, noting everything is digital.

All records are computerized in the paper-free workplace, where he said it's only external items - mail and so on - cluttering desktops. The office's X-ray machine emits less radiation than a person would receive if they stood in the sun for several hours, he said, and is safe for pregnant women and cancer patients.

Victoria Pediatric also has a social media presence, operating Twitter, Facebook and Google Plus accounts, and even runs its own YouTube channel.

"It's the future of dentistry existing in the present," Aly said.



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