Last-minute shoppers finally get motivated

Bianca Montes By Bianca Montes

Dec. 21, 2013 at 6:21 a.m.

Bill Holladay laughs in the face of conformity during the holidays. The father of two from Port Lavaca says he is a last-minute shopper.

Holladay said he waits until the bitter end to do his holiday shopping, "the very end," he stressed with a stern grin while waiting for a gift wrapper to cover and Xbox One with festive paper and a big, giant bow. His 10-year-old son drooled at his future present as the wrapper took it away.

According to a study by the National Retail Federation, by Dec. 9, the average holiday shopper was only halfway finished shopping.

A recent study by DeepProfile, reported that one out of three holiday shoppers began shopping in November.

The survey reported that out of the 8,362 adults surveyed, the majority were married mothers.

The Victoria Mall was filled Saturday afternoon with last-minute shoppers who dashed from store to store, checking items off their lists.

For the past 12 years, Anna Salas has wrapped gifts inside the mall to raise money for different dance teams - this year she was helping the Texas Stars - and said the last couple of days before Christmas are the most hectic.

The crowds get bigger and bigger, "every day and every hour," she said. "This is our biggest fundraiser."

This year, she said the popular items on her wrapping table have been UGG boots and electronics - "iPads," she said. Lots and lots of iPads.

Britnie Davis said shopping for boots has been the most difficult part of last-minute shopping.

Despite the handful of plastic and paper shopping bags in her hands, Davis, of Victoria, said she already made all of her purchased.

"I'm helping him shop," she smiled and looked toward her father.

He shrugged.

It's always been that way.



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