City Pulse: Turning up Friday night
Oct. 9, 2013 at 5:09 a.m.
The hip-hop scene in Victoria is about to get turned up, and the Houston-based independent record label Swishahouse is bringing in all its talent for the revolution.
Event host DJones said he and his crew are tapping in on something that's never been done in Victoria before.
"Hip-hop has evolved," he said. "People aren't listening to what's been played on the radio anymore - we're bringing them what they're listening to."
"Ten years ago, it wasn't cool to dance," DJones said. "These kids - the swag generation - are turned up. They party. They jump around. They dance. It's turned up."