Vela Farms owner named as finalist in H-E-B contest

Aug. 12, 2014 at 5:36 p.m.

Victoria-made gourmet jams and jellies might be the newest Texas Best product at H-E-B.

Sara Vela, owner of Vela Farms, was selected as one of the final 25 contestants in the H-E-B Primo Picks Quest contest.

Entries came from around the state starting in February. The finalists include six product makers from the Houston area, five from the San Antonio area, four from the Dallas area, two each from Austin, the Rio Grande Valley and Waco and one each from Victoria, Beaumont, Willis and Waxahachie.

During the deciding round Aug. 19 and 20 at the Houston Food Bank, judges will interview the finalists to weigh their potential as retail suppliers and examine each item's quality, marketability and readiness for production.

Four winners will receive cash prizes and consideration for space on H-E-B shelves in 2015. The grand prize winner will earn $25,000 and be named a "Texas Best" Primo Pick. A first-place winner will receive $20,000, $15,000 will be awarded for second place and $10,000 for third place.



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