Victoria native to represent cattle industry
Jan. 21, 2014 at 5:04 p.m.
Updated Jan. 20, 2014 at 7:21 p.m.
Bob McCan will soon be the new face of beef.
After serving as the National Cattlemen's Beef Association's vice president for a year, it was only natural for the Victoria native to move into the president position, said Chase Adams, director of communications.
McCan is serving the association as the president-elect and will be recognized as president during the group's annual convention Feb. 7 in Nashville.
"It's a dynamic role with tremendous responsibility," Adams said.
As president, McCan will travel to state cattleman meetings as well as other countries to talk about issues that pertain to the cattle industry. He will also be in charge of working with the Cattlemen's Beef Promotion and Research Board to promote beef consumption and quality.
The annual convention, Feb. 4-7, is a chance for the members of the cattle industry to network and create policy for the industry.