As a newspaper reader, you get every advantage

Chris Cobler By Chris Cobler

July 29, 2014 at 2:29 a.m.

As a Victoria Advocate "subscriber," you're much more to us than this somewhat cold business term suggests.

At a family-owned community newspaper, you're our friends, neighbors and family members. You're the friendly face we see in church, at the grocery store or over the back fence.

With this in mind, we're pleased to announce a new program called Advocate Advantage. As part of the new rewards program, you're no longer a subscriber, but a member of an exclusive club.

We think it's exclusive because to join you first have to care about your community. You prove this by reading your newspaper every day. People who read newspapers are more educated, more involved and care more about their community than those who don't. Gaining knowledge, after all, is the first step toward making a difference.

Whether you read the Advocate in print, on your desktop or on your mobile phone, we want to thank you for making a difference in our community. To do that, we've created the Advocate Advantage, a way for us to reward you through special community events and other membership offers made possible through our many partnerships with advertisers.

During our soft launch of the program, we already have seen many of you at a special showing of Victoria Community Theatre's "Mama Don't Fly"; at a wine-and-cheese reception at the Museum of the Coastal Bend; at the Advocate day at the Texas Zoo; and at a fun night at Riverside Stadium for a Victoria Generals game.

We will continue to schedule these members-only events in the coming months. In August, we have scheduled a night at Laser World of Victoria. Yes, this is the chance you've long awaited - a free shot at the editor.

You'll find details about the many other benefits of the Advocate Advantage program in your Wednesday paper and repeated during the coming months. The membership club officially opens its doors in September.

That also is when we plan to roll out a completely redesigned website. This new and improved digital version of your Advocate will be easily viewed on mobile and tablet, too, recognizing how many of you read us that way.

If you read us regularly on your smartphone, you know our presentation there has much room for improvement. We're excited for you to see what our digital team has been working on.

As a member, you also will receive full digital access to your Advocate. It's our goal to keep expanding how much we offer to you.

We think this approach is the best way to serve you and your changing needs. The more people we can engage in your Advocate, whether in print or online, the stronger we believe our community will be. Thank you for being a member of such a vital club.

Chris Cobler is the editor of the Victoria Advocate. He may be reached at or 361-574-1271.



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