VC employees instrumental in planning statewide marketing conference

June 21, 2014 at 1:21 a.m.

Five Victoria College staff gave presentations at the second annual Texas Association of Community College Marketers conference in Austin. In addition to the presenters, five other VC staffers attended the two-day event.

Liz Prickett, alternative media specialist, and Adam Linden, marketing and communications specialist, presented Untangling the Web: Tips for Accessible Content. The two showed conference participants the importance of accessible Web design and applicable laws and standards.

Tempi McLeod, Quality Enhancement Plan director, and Darin Kazmir, marketing and communications director, presented Successful Internal Marketing: From "Blah" to "Ahhh!" The two shared how VC launched a multiphase QEP awareness campaign resulting in a fun, cohesive, easy-to-remember promotional effort that earned a Gold ADDY award and positive feedback from administrators, students, faculty, staff and the on-site accreditation review team.

Elizabeth Garza, Call Center coordinator; and Rhonda Dumas, Lone Star College System Call Center director, presented Call Centers: Answer the Call for Great Customer Service. Garza and Dumas discussed reasons for their colleges' call center creation, its implementation and the continuous development to provide an awesome customer service experience.

In addition to the presenters, Leeann Hernandez, Eric Jensen, Vince Ortiz, Melissa Robinson and Tisha Sternadel represented VC at the conference. Sternadel was elected secretary of the organization while Kazmir, current TACCM vice president, will assume the two-year term as president beginning in July.

Kazmir also served as chairman of the TACCM Conference Committee.

Sternadel and Jensen were responsible for designing and editing the conference program. Linden also participated by shooting video of the TACCM keynote speakers.

The 2014 TACCM conference, with the theme of "Connecting the Dots - Developing Opportunities for Teamwork and Success," was held in the Omni Austin Southpark Hotel. More than 120 professional from more than 40 community colleges across Texas attended the event.

"In its second year, the TACCM Conference has become a great venue for bringing college marketers together to collaborate, network and exchange ideas," said Kazmir. "The VC team enjoyed collaborating with other marketing professionals from around the state to plan this year's conference and share examples of effective collaborations at Victoria College."

Concurrent breakout sessions were divided into four tracks with topics specific to the areas of Marketing & Recruiting, Web & Social Media, PR & Media Relations and Advertising & Design.

The Texas Association of Community College Marketers is a statewide consortium of marketing and public relations professionals for public community and technical colleges in Texas. The organization serves as a clearinghouse for information, promotes public community and technical colleges in Texas, and serves in an advisory capacity to other statewide organizations.



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