Get your business certified for friendly customer service

By Randy Vivian
Aug. 20, 2017 at 9:39 p.m.
Updated Aug. 21, 2017 at 1 a.m.

Randy Vivian

Randy Vivian   Contributed Photo for The Victoria Advocate

The Victoria Chamber of Commerce launched the Victoria Friendly Certified Customer Service Training Program on Aug. 14.

It was a very big day for us. This program is the culmination of more than a year of work within the Chamber's Education and HR Committee.

With the help of our great partners, UHV - Small Business Development Center, Victoria school district and Victoria College, we worked for more than a year to develop a curriculum and set the program up. We are also deeply appreciative that VISD, Victoria Advocate and Jung Tile and Granite, for being our test groups for the program.

We are excited to bring Victoria Friendly not only to our members, but also to any business or organization that wants to participate. There is a fee for participation.

Victoria Friendly is a Chamber of Commerce-sponsored program, which encourages local companies of all sizes to engage in specific customer service focused training. It is designed to generate an increase in the overall level of customer service offered throughout the Victoria area.

Victoria Friendly is delivered in a two and a half hour training. It addresses the definition of customer service, identifying the needs of the customer and the difference between quality and poor customer service.

Additionally, actions and behavior, including attitudes, habits and interactive skills, are presented. Managing expectations is thoroughly discussed. Interpersonal communication skills are taught in both a face-to-face and phone based situations.

The training includes a formal interactive presentation, storytelling, self-evaluations, conversation and discussion.

Victoria Friendly was developed to help our local businesses. Some companies have an excellent existing customer service program. The Chamber worked on this initiative to be a resource to recognize companies that have made a commitment to customers service. The Chamber will recognize participants on our website and each member company will be provided a "Victoria Friendly Logo" to display, so customers will see their commitment to the program and quality customer service.

In December, the Victoria Chamber of Commerce will recognize a participant company and employee with a Customer Service of the Year Award.

Sixty-eight percent of customers quit doing business with a business or organization because they don't feel valued.

Our goal is to increase the quality of customer service in our community's businesses and promote a culture that Victoria will be known as a community with great customer service.

Applications can be obtained by calling the Chamber at 361-573-5277 or going to the Victoria Chamber of Commerce website at

Randy Vivian, IOM, is the president/CEO of the Victoria Chamber of Commerce. He is also a member of the board of directors of the Texas Association of Business. He can be contacted at 361-573-5277 or



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