Undergraduate business students analyze corporation for contest
Dec. 30, 2017 at 10:30 p.m.
As the winning team prepared for the 22nd University of Houston-Victoria Bachelor of Business Administration Case Conference, it took full advantage of digital communication methods.
Ashley Garrett and Stephanie Kelley, both of Katy; Natalie Lazo of Needville; Christopher Nowzaradan, of Missouri City; and Neilesh Vora, of Sugar Land, kept in contact through the GroupMe messaging app as they researched and built their presentation in a Google Docs file.
"It really taught us how to work as a team," Kelley said. "We kept each other accountable as we worked, and each of us used the skills we learned in all our classes to prepare our presentation."
The UHV School of Business Administration held the conference Dec. 2 at UHV Katy. Every semester since 2007, students enrolled in "Strategic Management," the capstone course of the BBA program, have attended the conference and competed as teams in the presentation of a company case analysis.
This year's competition featured 144 students on 32 teams.
The project was based on Kimberly-Clark Corp., an American company that sells mainly paper-based products worldwide. Some of its most well-known brands include Kleenex, Scott, Huggies, Pull-Ups, Kotex, Poise and Depend. Its products are sold in more than 175 countries, and the company has been in business for more than 145 years. In 2016, the company saw $18.2 billion in sales.
"The conference serves as a kind of final project for our Strategic BBA students," said Jifu Wang, UHV professor and associate dean in the School of Business Administration. "Students have to work in teams to apply the knowledge we've been teaching them. They use those skills to prepare an analysis of a business and offer recommendations."
When Kelley and her teammates made their presentation to the judges, they felt confident that they did well, but they didn't expect to receive the top award.
"There were a few tough questions from the judges," said Kelley, who works as a personal loan specialist with One Main Financial. "I thought we handled them OK, but I didn't know if we would make it into the top group. We were literally jumping up and down when we heard that we won."
Each member of the winning team will receive a plaque at a future business school event. The names of the team members also will appear on a plaque in the UHV School of Business Administration office in Victoria. In addition, team members will be invited to serve as panelists at future case competitions.
Other teams placing in the BBA competition were:
Second Place - Denise Hernandez and Krislyn Martinez, of Victoria; Victoria Pena, of Yorktown; Derrick Perez, of Hallettsville; and Brenda Velazquez, of Gonzales.
Third Place - Brittany Hoffman, Lauren Perez and Aaron Tschoepe, all of Victoria; Cade Cihal, of Ganado; Juan Vega, of Houston; and Hector Zubieta, of Inez.