Cuero announces plans to rebrand health services

Laura Garcia By Laura Garcia

Jan. 10, 2017 at 10:48 p.m.
Updated Jan. 11, 2017 at 6 a.m.

Cuero Community Hospital rooms are getting a face lift.

Cuero Community Hospital rooms are getting a face lift.   Advocate File Photo for The Victoria Advocate

Cuero Community Hospital will soon be rebranded to reflect its role as a regional health service provider.

The DeWitt County Hospital District Board announced Monday that the hospital has been renamed Cuero Regional Hospital.

In a press release, the board also announced the adoption of a new entity called Cuero Health to demonstrate the full array of health care services available to DeWitt County residents.

Plans to update the logos, colors and signage are underway, as well as the renaming of various services.

In an email, CEO Lynn Falcone said the hospital district has been working with the Wood Agency to rebrand its health services to better depict the scope of services offered, which is much more than a single hospital.

"With a wellness center, five primary care clinics, the hospital and a home health agency, our reach is beyond the Cuero community," she said.

Board Chairman Richard Wheeler said there is a really no need to travel outside the county for most health care needs.

Cuero Community Hospital first opened Sept. 8, 1970, and has grown to serve the surrounding rural communities.

"With an expanding ER, new emergency transport services, stroke care, neuro spine surgery, expanded general surgery, and pending cardiology and oncology services, Cuero Regional Hospital should be your first choice," Falcone said.

The press release also notes that the hospital has a national 4-star ranking for quality clinical services, which demonstrates the commitment of Cuero Health's nurses, physicians and technical staff to continually improve.

Several enhancements have been made through a partnership with Methodist Healthcare San Antonio. The board approved the affiliation agreement with Methodist in December 2015.

Cuero Regional Hospital has expanded emergency services through the arrival of Methodist AirCare along with enhanced ICU-level ground transportation.

In the next couple of months, the emergency department will begin a significant expansion and renovation program.

The Cuero Health Clinics on the hospital campus are also currently under renovation along with enhanced services to lower physician office wait times and to make it easier to secure a physician appointment.

"Cuero Health is an excellent example of a county hospital district recognizing the importance of the resources provided to them by county residents and in turn making sure a full complement of quality health care services are offered," said Geoffrey Crabtree, senior vice president of Methodist Healthcare San Antonio.

Cuero Health is made up of the hospital, Cuero Wellness Center, Cuero Home Health, Parkside Family Clinic, Cuero Medical and Bohman Clinic, Yorktown Medical Clinic, Goliad Family Practice and Kenedy Family Practice.

Patrick Kennedy, executive director of the Cuero Development Corporation, said he applauds the district for its rebrand and looking toward the future.

He said marketing its services under the Cuero Health umbrella will make it easier for residents to see the organization as a "one-stop shop" for health care.

"They do serve a larger area than just Cuero," Kennedy said. "Putting it on the name denotes the vision for a larger area."



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