Twisted Mac

The Twisted Mac logo.

In 2011, the Mistry brothers embraced a new market in Victoria for custom burgers when they opened Burger Nation.

Seven years later, they’re bringing a new trend into town — custom mac ’n’ cheese.

Tony and Mike Mistry plan to open Twisted Mac at 8901 N. Navarro St. near Academy Sports + Outdoors in late June or early July. Custom macaroni and cheese will be the main dish at their new restaurant, with 10 to 15 signature dishes and an option for customers to build their own. There will be mac ’n’ cheese protein and vegetable options with different choices of sauces.

The restaurant will not be part of a franchise but will be locally owned, Tony Mistry said.

“Now, the mac ’n’ cheese is the new hot thing,” he said. “We got popular with Burger Nation, allowing our guests to customize their burgers. Same thing we’re doing with mac ’n’ cheese — we’re coming up with weird combinations.”

The brothers got the idea of bringing a custom mac ’n’ cheese restaurant to Victoria by following social media pages and seeing users request a different type of restaurant for the city, Mistry said.

“We love Victoria, and Victoria has been very nice to us, so we decided that we’ll try this out, bring this concept to Victoria,” he said. “Victoria is going to love it.”

The brothers also plan to sell nontraditional sodas from a Texas-owned company as well as nontraditional cheesecake.

“If someone wants to venture out to weird and twisted flavors (of soda), we’ll have that selection,” Mike Mistry said. “It’s not going to be your traditional slice of cheesecake served on a plate. Go twisted on that, to give it a spin.”

The brothers picked the location in north Victoria because of the retail growth on that side of the city, Tony Mistry said. They invested a valuation of about $85,000 on the interior remodel of the space, according to a city building permit.

The city of Victoria is “one of the best cities and best people to work with,” Mistry said. “We’ve had extremely pleasant and helpful experiences, and that’s what keeps bringing us back to Victoria — it feels like home.”

At the end of 2017, the Mistry brothers sold their first franchise Burger Nation location in Victoria to Armando and Wendy Trevino. They continue to run another Burger Nation location in Houston, where they now live.

The brothers are still focused on their Burger Nation operation, Mistry said, but are also trying out a fresh concept in Victoria.

“Mac ’n’ cheese is a very unique concept and an ultra-niche concept,” he said. “Our main (enterprise) still remains as Burger Nation, but this is a concept we wanted to try.”

Kathryn Cargo reports on business and agriculture for the Victoria Advocate. She may be reached at kcargo@vicad.com or 361-580-6328. Follow her on twitter @kathryncargo.

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Reporter

Kathryn Cargo covers business and agriculture in the Crossroads. She enjoys reporting on industry trends and getting her shoes dirty out in the field.

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