George Coleman

Victoria Advocate Advertising Director George Coleman.

A newspaper veteran with 40 years of advertising and management experience is the Victoria Advocate’s new director of sales, company officials announced Monday.

George Coleman comes to the Advocate from the Sandusky Newspaper Group, where he served as publisher of the Lebanon (Tenn.) Democrat and related publications. He also served as major accounts manager for the group’s Tennessee newspapers.

In his new role, Coleman also will serve as major accounts director for M. Roberts Media’s newspapers in Texas. M. Roberts Media is the parent company of the family-owned Advocate.

“George comes with a rich history of success in his field and a deep knowledge of national advertising as well as local client engagement,” said Justin Wilcox, the chief revenue officer for M. Roberts Media.

Upon graduating with honors from the University of Tennessee with a bachelor’s degree in communications in 1978, Coleman began his newspaper career. After holding management positions in Worrell Newspapers and Knight-Ridder Newspapers, Coleman joined the Sandusky Newspaper Group in August 1992 as advertising director of the Kingsport (Tenn.) Times News. For the past 27 years, Coleman’s responsibilities for the Sandusky Newspapers Tennessee division increased to include the publisher’s role at newspapers in Jonesborough, Lebanon, Mount Juliet and Hartsville while he also served as vice president of national advertising for all the Tennessee newspapers. Coleman returned to the University of Tennessee and earned a master’s degree in business administration in 2008.

Chris Cobler, the Advocate’s editor and publisher, said he was delighted to be able to add someone with such deep experience and abilities to the 173-year-old newspaper’s leadership team. Coleman will fit right into the family-owned Advocate’s long tradition of being involved in its community, Cobler said.

Coleman’s community involvement includes serving as board president for the Greater Kingsport YMCA, board president for CASA for Kids, president of the Rotary Club of Kingsport Downtown, Board of Deacons of Waverly Road Presbyterian Church and past chairman of the Greater Kingsport Regional Planning Commission. Coleman will live in Victoria with his wife, Sarah.

“I am excited to be part of the advertising team at the Victoria Advocate,” Coleman said. “The newspaper’s focus on growing its print and digital business to best serve the local readers and businesses is exactly the right approach for continuing our journalistic mission now and into the future.”

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