A new boutique has arrived in Victoria and is adding to the Southside’s development.

HarCo at Home opened Saturday to a steady crowd in its new location, 505 E. Juan Linn St. It offers curated boutique items for sale — some of which sold out Saturday.

The name came to owner Bianca Smiley as a combination of her children’s names, Harlyn and Colston. The entire business and its name are “all about family,” she said.

HarCo began May 2020 in a smaller in-person marketplace among other vendors in Sugar Land. Smiley said she moved to Victoria because she was ready for a full-size brick and mortar store closer to home.

The store’s inventory is centered around children’s, women’s and home goods products with a boho, or bohemian, minimalist neutral style, said Smiley, a La Ward native and current Inez resident.

“I want it to be a safe environment and for it to be a community and more than just a shop,” she said.

Community support has been a huge help she said, including other boutique owners in Victoria like Peaches & Tortilla Mercantile and Cotton Belles Boutique.

The retail location is a new addition to other businesses moving into the Southside of Victoria.

Lisa Kainer attended the opening Saturday, picking up a locally made candle, and said she liked that a new business is coming to the Southside that isn’t on a main street downtown.

Kainer grew up on the Southside, so seeing new business venturing out will hopefully bring more to those areas of the Southside.

The minimalist style is also an aspect of HarCo that Kainer said she likes because it can be anybody’s style, whether a person likes more or less color.

During the grand opening event Saturday, shoppers were greeted by a traveling photo booth and bar based in Victoria.

Travel Tini, co-owned by Allison Trcka, gives guests or shoppers Instagram-worthy photos or a drink.

The business started just before the pandemic, Trcka said, but has grown into other cities in Texas as well.

In the trailer, guests took photos in the custom-made photo booth with a backdrop of greenery, which she said can accommodate multiple styles.

On Saturday, she also had a ring light — popular for selfies and recording videos — and a swing that hangs from the end of the trailer.

The opening day decoration was also a part of the style Kainer said she liked about visiting the store.

“Everything was beautiful,” Kainer said.

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Geoff Sloan reports on business and breaking news in the Crossroads region. He received his Bachelor's in international relations with minors in journalism and French from Texas State University. Reach him at gsloan@vicad.com or @GeoffroSloan on Twitter.

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Business Reporter

Geoff Sloan reports on business and breaking news in the Crossroads region. He received his Bachelor's in international relations with minors in journalism and French from Texas State University. Reach him at gsloan@vicad.com or @GeoffroSloan on Twitter.

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