Thousands of costumed candy-seekers braved the heat and descended upon Victoria’s DeLeon Plaza for an afternoon of music, contests, free food and trick-or-treating.

Townsquare Media hosted their annual Trunk or Treat event Sunday afternoon. The event featured plenty of spooky costumes and lots of fun activities for kids to take part in, said Mason Benitez, market president and chief revenue officer for Townsquare Media’s Victoria office.

Dozens of booths set up shop around DeLeon Plaza, ready to hand out sweet treats to a line of children dressed up as clowns, comic book characters, dinosaurs, hot dogs, tacos and everything in between. The line of kids ready to get their sugar fix a week before Halloween stretched down Main Street and twisted around onto Goodwin Avenue.

“We estimate it at 2,500-3,000 people” in attendance, said Benitez.

The large turnout was more than they could have ever expected, Benitez said, and he credited the demand for the event to people wanting to get out after over a year of being pent up at home due to COVID-19.

The event wasn’t lacking for activities for attendees to take part in, Benitez said.

“We’ve got a foam machine, a bounce house, free Kona Ice, free cotton candy, and about 60 vendors passing out candy,” he said.

Masked children lined up and down the block were excited for the vendors Benitez mentioned.

“There’s so much candy,” said Ryan Garcia, 6, his eyes wide as he grabbed candy from a booth set up by Whataburger. Garcia was dressed as one of the many Spider-Men in attendance.

Even the vendors got into the spirit of Halloween as they handed out candy. They dressed as witches, scarecrows, hippies straight out of 1970, superheroes and killer clowns.

Suzanne Lazarchick, dressed as a vampire, said it was a fun to pass out the candy.

The best part of being a vendor was seeing all the different costumes, Devon Wright said.

Children play in foam at Trunk or Treat Oct. 24.

The foam machine was a huge hit with the kids. While pop music blared out of speakers set up at the plaza, the foam machines spewed bubbles out onto Forrest Street for kids to run, jump and dance through. Some kids came out with just a little foam clinging to their ankles, while others walked away covered head to foot in foam.

With the event in full swing, kids gathered around DeLeon Plaza’s gazebo and stood on the steps in a bid to determine the best costumes of the afternoon across four age groups.

For the age group of 18 months-2 years, the top costumes were a group of cabbage patch kids. For ages 3-5, a sinister-looking Chuckie costume took the win. The 6-9 age bracket was won by a child dressed as Joe Dirt, complete with a real mullet. Finally, for ages 10-12, a giant dinosaur took the prize.

Townsquare Media was happy with the event’s turnout and is looking forward to their next event, Benitez said.

“We’re going to have a Christmas event and hope the community comes out for that as well,” he said.

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Cody covers the business beat for the Advocate. He can be reached at (361) 580-6504 or

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Business Reporter

Cody Baird reports on business and breaking news in the Crossroads region. He served in the Air Force and received his Bachelor's in journalism at Texas A&M University. Reach him at

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